Chapter 7: Business Marketing

Business marketing, also known as industrial marketing is the marketing of goods and services to individuals and organizations of purposes other than personal consumption. Business products include products that are used to manufacture other products. I don't believe "Coca Cola" is an example of business marketing because they do not industrialize products for other companies to make their own products. "Coca Cola" is considered a consumer product because people buy their product to consume, and not to make a new product. When companies have an agreement, it is very important for one company to trust the other one so the relationship mantains the same so they could be in business for a long period of time. Raw materials and supplies are crucial for companies that need them to industrialize products to sell it and make a profit.