Chapter 16: Advertising, Public Relations and Sales Promotion

Anywhere you go in the world, you are probably going to see an advertisement from "Coca Cola".  They are on billboards, magazines and commercials. "Coca Cola" is well known for their christmas commercials. Advertising is really important for companies. They bring in new consumers, could bring the competition down and protect the company. 

"Coca Cola" has been judged and not recommended by a lot of people. Obesity is one of the major issues that Coke faces. Doctors tell their patients how coke can affect the human body and that doesn't look very pleasing at all for the consumers of the product. That is why "Coca Cola"introduced new products that are supposed to be healthier, like the Diet Coke, Coke Zero. 

Sales promotion is good to companies to attract new customers by lowering the price of a product and offering them more. Better products and more reliable ones will catch the customers attention. "Coca Cola" also has a promotion with Six Flags. If you bring a can of coke with you to the park, you get a discount on your admission ticket.

Chapter 14: Marketing Channels and Retailing

Coca Cola is being sold at many retailers all around the world. "Coca Cola's" products can be purchased at restaurant, delicatessens, vending machines and various other places. Retailers sell the products in a small amount, unlike wholesalers that sell the products in bigger quantities. It will come out a lot cheaper when consumers buy as wholesale rather than retail. The price will also variate depending on the area that you are making the acquisition. For example, at a grocery store you might pay $1,00 for a can of soda, meanwhile you are more likely to pay close to $2,00 at a mall or restaurant.   Prices change within certain areas as well. For example, in the city you might pay a little more for a product that would come out cheaper outside of the city. So the price will always depend on where the purchase is being made. "Coca Cola" also have retailing store that sells clothes and accessories that attracts customers. That is another way to make a profit and gain new customers as well.

Chapter 6: Consumer Decision Making

The many decisions the consumer has to make include: wheter to buy, when to buy, what to buy(product and type brand), where to buy(type of retailer, specific retailer, online or in store) and how to pay. Those are the most important decisions the customer has to make before purchasing the products they might want to buy. In the market of soft drinks, there are many options and many companies that try to beat the company so consumers will always have a hard time to decide which to buy and why. Some people decide to buy certain ones becayse they've been buying from the same for many years and know they are reliable and won't let them down. Some just buy it because they simply like the product. Social factors, cultural factors, individual factors and physological factors are the main ideas that make customers think if they should buy it or not. Certain products only reach to a certain market, and the company knows it so they make it easier for their customers to make the decision. It is crucial for "Coca Cola" to have options in the market so they can reach to different people and maybe even get new customers with their new product. Something different might want to make people try it out and they might like it. That's a very smart way to achieve new goals and acquire new customers in the market.

Chapter 5: Developing a Global Vision

Global Vision is being recognized and known around the world for your business or for what you do. As an example, "Coca Cola" is known for their soft drink around the whole globe. Coke is being sold around the whole world and everyone knows about it. They have made their name big enough for everyone to know what their business what is about and what they expect from customers. Once a company starts to expand to other countries, even other continents their chance of making a profit becomes a lot bigger. Like I stated before, "Coca Cola" is known for its main product which is coke, but that is not it. The "Coca Cola Company" owns other soft drinks (Fanta, Sprite), juice brands (Minute Maid), waters (Dasani, Vitamin Water), and even energy drinks (Monster) among many other drinks sold around the world. "Coca Cola" owns most of the soft drinks that are being sold out in the market. That is globalization. Developing a global vision in the market can make your business very successful. "Coca Cola" is a company that is known worldwide by everyone. You can find their product in the market anywhere you go.