Sunday, October 20, 2013

Chapter 14: Marketing Channels and Retailing



Coca Cola is being sold at many retailers all around the world. "Coca Cola's" products can be purchased at restaurant, delicatessens, vending machines and various other places. Retailers sell the products in a small amount, unlike wholesalers that sell the products in bigger quantities. It will come out a lot cheaper when consumers buy as wholesale rather than retail. The price will also variate depending on the area that you are making the acquisition. For example, at a grocery store you might pay $1,00 for a can of soda, meanwhile you are more likely to pay close to $2,00 at a mall or restaurant.   Prices change within certain areas as well. For example, in the city you might pay a little more for a product that would come out cheaper outside of the city. So the price will always depend on where the purchase is being made. "Coca Cola" also have retailing store that sells clothes and accessories that attracts customers. That is another way to make a profit and gain new customers as well.



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