Chapter 11: Developing and Managing Products

Creating a product that will be success in the market is one of the most important goals that a company has to achieve. Coming up with new ideas isn't easy because there are so many products out in the market nowadays. "Coca Cola" has been developing and managing new products for a long time now. For you to create a new product you have to first have an idea of how the products is going to look and affect the market. They also have to go through testing and such things. Product development is crucial for companies because they need to develop something that will satisfy the customer and be a success. Brainstorming is a great way to get companies to think about great ideas for products to be released for a company. Innovation is a product but more developed than the one before.