Personal selling is all about trying to present your product the best way you can to make customers believe it is of use to them and convince them to buy it. For the company to get the customer's interest, we can say that it kind of has to get in a relationship with the customer itself. Getting the customer to trust your brand is everything every company wants. Interaction between the consumer and the company is very important to keep this "relationship" alive and going. Companies need to focus on keeping their customer's eyes only on their brand and away from the competitor. When you get a customer satisfied, he/she will most likely spread the news about how good your product is and that will attract other customers. So satisfying customers is crucial to keep the old customers and gain new ones. Every company has a certain number to reach every day, month, and year. That is called a quota. They need to achieve a certain number of products they sold.
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