Marketing is the communication between the customer and the company, in this case, "Coca Cola". Coke tries to get the consumer's attention by the way that it advertises it's product in the market. Like how Six Flags advertises "Coca Cola" inside their park. How they make promotions on how you can get discounts on tickets to go in if you bring a can of coke or its partners to the park. They do that because that attracts many people to buy their product. Social media monitoring is very important for a company because it informs the company on how they are doing in the market and what the consumer thinks about their product. Social networking sites are also a way for companies to find out what the people are saying about the company and the product as well. Review sites also keeps the companies up to date with the consumer's opinion on their product and helps them improve the products so consumers are more satisfied.
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